Why bother with theory when you've got big data?
When I do a search for the term “big data,” I get 8.47 billion results in just over a half second. On the first page of my search results there is a listing of the most recent articles on big data as...
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5-Hour Energy: Tastes Terrible. It looks Weird. And It Kills... its Category.
Last year, more than one billion “energy shots” were sold in the US—almost all of them were part of the 5-hour Energy line. The closest competitor sold just over 17 million units, or a little less than...
View ArticleJTBD Hotspots: Peloton Fitness Equipment
Jobs to be Done (JTBD) comprise three elements. Practical. This is the best understood element and often the only aspect used to persuade people to buy a product/service. Emotional. This is how the...
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Disruption in a New Age of Warfare
I’d tweeted this article from The Economist when it was first published. It shows disruption perfectly—both in the upmarket trajectory of weapons (see Disruptive Market Entry) and in the asymmetry of...
View ArticleOur Love-Hate Relationship with Excel
I’ve worked with Clayton Christensen, co-founder of the Christensen Institute and architect of Disruptive Innovation, for many years and discussed everything from business strategy to the elliptical...
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Tools of Thanksgiving Cooperation
Thanksgiving…the time of year that brings us family joy…and the usual share of people problems and disagreements, especially during a pandemic! Not to worry…a healthy serving of Tools Of Cooperation...
View ArticleJob Definition: Mall vs. Social Media
Since solutions for JTBD don’t fit into a product category, the structure of a job definition helps to see why people bring solutions into their lives. One example is that social media competes...
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